Middle Market Consumer Product Company
Assisted CEO with the restructuring of a bankrupt retail distribution company purchased from a Venture Capital firm. We partnered with the CEO and his team to return the company from -20% net profit margins to break even, positioned the company for 100% sales growth and 5% net margins. In addition, we engaged the executive team and key distributors to establish new distribution channels. This change required us to restructure the acquired firm by redesigning, the sales and management organization and closing two distribution centers. The valuation of this business is now over five times what our client paid for it.
Acquisition Assessment & Merger Integration
Fortune 500 Company Alliance
Assessed the strategic fit, operational effectiveness, synergies, and valuation of this Fortune 500 company for a syndicated group of four corporate buyers. Our recommendation saved this client over $1 billion dollars.
Sales & Marketing Effectiveness
Consumer Products Company
Assessed this clients competitors strengths and created two new distribution channels to bring this manufacturer's product to wholesale and retail markets. Performance objectives and metrics were designed and implemented to manage both the direct sales team and the wholesalers. This strategy provided the client with the ability to sustain their market leadership position.
Competitive Strategy
Technology Manufacturing Company
Provided this Fortune 100 technology and service company with a plan to take back lost market share from its key competitor. This project provided market intelligence on the needs, desires and perceptions of key competitive account decision makers. The information was analyzed and used to develop a set of recommendations including deal terms, pricing, and key decision makers criteria's which targeted over $20 million dollars in new sales from unhappy competitor customers.
New Venture Formation & Business Plan
Private Investor Group
Developed a Private Placement Offering for $20MM targeted at qualified investors to fund this start up venture. This project included working with a Healthcare Executive to formulate the business model, and Go To Market Strategy for the client's new venture. MCA researched the market, and competitive landscape before integrating the findings from a series of facilitated sessions into a business plan. We also structured the security terms for the finance offering, structured the review work for the attorneys, and managed the legal review process for the client.
Organizational Effectiveness
Leading Pharmaceutical Company
Identified over $50 million dollars of savings and implemented a new organization structure with less costs and higher value to the firms sales force, customers, and business unit leaders. This was accomplished by assessing the key roles and responsibilities within this Fortune 500 company's marketing organization to identify the highest value added activities, increase efficiency, and eliminate waste.